How much do TikTokers make?
With over 1 billion MAUs (monthly active users), TikTok has become one of the fastest growing apps. For many TikTok creators, it's a source of passive income that could eventually turn into a full-time career if they can build a large audience.
Now, you might be thinking, how much money can you actually make from TikTok? Let's try to find out.
What is TikTok?
TikTok is a video-centric social media app owned by Chinese conglomerate ByteDance. It is used by 20.83% of the world's 4.8 billion Internet users. Appfigures data shows that it was the most downloaded app in 2020, with over 800 million new downloads.
In January 2021 alone, it recorded 62 million downloads. Young people aged 16 to 24 are its most frequent users, accounting for 41% of its total user base.
Until July 2021, TikTok creators will not be allowed to upload videos up to three minutes in length. However, now Tiktok has expanded the maximum length of videos to ten minutes to help creators show more creativity.
Compared to other prominent social media platforms like Facebook, Instagram and YouTube, TikTok AUfXpKH3HhwRznxTSrWvMJTaAXhT7W3s5i1fgxC5vaES.
Content discovery plays a central role in the TikTok experience. The TikTok algorithm manages the continuous stream of video provided by the Suggested Pages for You. Once you open the app, the video source starts playing. Users don't have to follow their favorite creators, as the feed automatically populates with featured clips.
Similar to other social media apps, well-known creators and influencers are also on TikTok, commonly known as "TikTokers." Some of them make a lot of money from the app. The main source of income for these people is outside the app.
How much do TikTokers make?
While most of your income depends on your location, the number of followers, and their location, if you have at least 100,000 followers, you can expect to earn between $200 and $1,000 per month. If that number reaches 1 million or more, you can earn between $1,000 and $5,000 per month.
Viral TikTok creators can make up to $1 million per post, according to researchers. Dixie D'Amelio, Charlie D'Amelio and Addison Rae are some of the most successful TikTokers.
How do TikTok creators make money?
Let’s take a look at some of the common ways popular TikTok creators make money through the platform. live streaming
On TikTok, live streaming is the easiest way to make money. When famous TikTok creators go live, they can be gifted "coins" by fans. As a TikTok user, you can buy coins by visiting your profile. The cost for 100 coins is $1.39.
You can buy 100 to 10,000 coins and say "thank you" for their content by sending them to your favorite TikTok creators when they go live. Once creators have accumulated a certain amount of coins, they can use PayPal to exchange them for real money.
It's important to note that as a creator, you must have at least 1,000 followers to go live. Also, you need to stay active when you go live, keep engaging with your followers by asking questions and calling.
Still, TikTok has limits on how much creators can earn from livestreaming. For example, it’s estimated that TikTok creators can earn up to $2,000 to $4,000 on live streams. You can also message your followers and ask them to donate.
In return, you'll give them a "shout out" when they go live. If you have a lot of followers and you shout out your username on your account, that person might also get a lot of followers just for shouting out.
Sometimes brands contact famous TikTok creators and ask them to run influencer promotions in exchange for decent money. Top TikTok creators with massive followings are estimated to make between $50,000 and $100,000 per post by running influential promotions.
However, to make that much money from a brand partner, your content has to resemble the brand in some way. For example, well-known TikTok producer Charlie D'Amelio regularly mentions Dunkin' Donuts iced coffee on her account and even often performs with a mug. Dunkin' Donuts signed her to a branding partnership and created a drink called "Charlie" in her honor.
In addition, Charlie's sister Dixie Damerio, who has a large following, has a brand partnership with the cosmetics company Morphe. As a result of the deal, the company's own makeup line has become hugely popular, as it helps boost their credibility and put their products in front of a pre-teen fan base.
At times, brands may try to change the voice of a TikTok creator, but the creator's followers quickly discover that this is a paid ad. Creators may lose a lot of followers due to such unnatural ads. That's why it's so important for TikTok creators to keep their true voices. Participate in Sponsored Events
When it comes to promotions or new product launches, many brands prefer to organize events. They easily attract a lot of attention by inviting influencers to events, having them post about the event, or talk about their brand or product in some way.
Brands often contact well-known creators for events that serve specific markets, such as Comicon or Beautycon, and pay them handsome sums.
Some TikTok makers organize their own meet-and-greets to give their fans a chance to meet them. For example, Charlie D'Amelio organized a meet-and-greet where her followers could pay $100 each to meet her. Although Charlie donates all the money raised by the event to charity, this has greatly helped her increase the number of followers and the visibility of her personal brand.
TikTok creators are also seen as new bloggers by many brands. A number of leading brands have invited popular TikTok makers to their brand events. For example, Charlie D'Amelio received an invitation to Milan Fashion Week and sat in the front row of Prada's Fall 2020 show.
A good part of the show was recorded by Charlie, which was good for both Prada and her. Later, Charlie created a TikTok video of the three models dancing to Avril Lavinge's famous "What The Hell" which went viral.
TikTok Creator Program
The TikTok Creators Program is designed to help brands connect with TikTok creators. This is an invite-only program, you can only get invites from TikTok if you have more than 100,000 followers.
While you can always work with brands outside of the plan, it provides a great opportunity for brands to determine if working with you will benefit them.
The concept of the program is pretty simple: the more engagement your posts get, the greater your earning potential. In addition to having 100,000 followers, there are other eligibility criteria, such as you need to be at least 18 years old, you need to have at least one authorized digital payment account, adhere to Community Guidelines standards, etc.
There's a lot of debate about whether TikTok creators should join the program. According to many creators, the program reduces the number of views per video. This is because it helps beginners quickly increase their follower count, which means people receive more videos than usual in their feeds. As a result, they spend less time watching a single video.
However, the results of joining the program may vary from one TikTok creator. Therefore, you need to join it to verify its validity.
Sales of goods
Selling merchandise (also known as "merch") is another popular way to make money on TikTok. TikTok creators have embraced this trend from YouTube, with popular creators selling items based on their brands. All you need to do is add a link to the store to your TikTok profile and put it in your social media accounts.
Famous TikTok maker Addison 'Rae' Easterling has partnered with a company called "Fanjoy" that works with content creators on other social media platforms. The site sells shirts, sweaters, hoodies, phone cases, jogging pants, and more for between $10 and $50. Based on her number of followers, Addison Rae is estimated to earn around $25,000 a month from the merchandise store.
AUfXpKH3HhwRznxTSrWvMJTaAXhT7W3s5i1fgxC5vaES TikTok creators also upload their videos on their YouTube or Instagram channels to gain more attention and followers.
With some popular TikTok creators earning huge sums of money every year, it turns out that being famous on the app can make you huge profits. However, to get to this level, you first need to focus on creating great, engaging content.
If you're a TikTok creator looking to make engaging content for your brand to make money, a well-known social media content creation company can do wonders for you. A company like this can help you understand exactly what kind of content you need to create to increase views and followers on TikTok.
Frequently Asked Questions
What is the TikTok Creators Program?
The TikTik Creator Program (TikTok Creator Fund) is a monetary fund for TikTokers. This is not an arts grant and is different from advertising revenue-sharing programs like YouTube's AdSense. In short, it's a way for TikTok to share some of its revenue with creators who do well on the platform.
How can I make money from TikTok?
To make money directly from TikTok, users must be at least 18 years old, have at least 10,000 followers, and have accumulated 100,000 video views in the past 30 days. Once they reach this threshold, they can apply for TikTok's creator fund,
How many followers do I need to be verified on TikTok?
Video watch time on TikTok AUfXpKH3HhwRznxTSrWvMJTaAXhT7W3s5i1fgxC5vaES TikTok followers growth or longer.