Link Building Benefits and Tips
Link building gets you better search engine placement. If you have links pointing to you from quality and relevant websites, then according to search engines, you can trust relevant content. Link popularity is not only measured by the number of links. Other fundamental factors are the quality of the link and the context (relevance) of the link. In other words, if you are a drug retailer, links from .gov health sites and well-known drug manufacturers will mean quality and relevant links to you.
If you manage to get those, here are the benefits your site is looking for (besides higher rankings):
Nurture relationships - If you're not link spamming, and doing it in a natural way, you'll find yourself building relationships with people who are directly influenced by and related to your site. Try talking or interviewing with industry experts and see how far this gets you.
Build Your Reputation - When you have authority sites linking to you, you're obviously going to be someone they trust and therefore can be trusted too.
Get targeted traffic - when your links are in the right place, not scrambling, then you'll get the traffic you're after - and that will lead to conversions. For example, information and related comments on a blog about cancer medicine will drive traffic to your medical retail website. The people who come in will come from your niche.
Now that you know how much link popularity can get you, you should know how to get them. Yes, the task of getting quality and relevant links is no easy task - but it is possible, and with the right strategy, you can achieve the same. Note the following points:
Research and more research - To get links from authoritative sites, you have to find sites that rank well in search engines or sites that link to well-known sites. Find the top sites in your niche. or related to your work. For example, we are doing a medical supply retailer website here, then your related website would be a hospital equipment manufacturer. School of Medicine will be your best authority site.
There's also some spying - it's good to see what your competitors are doing, and if they're doing well then don't hesitate to follow them. Check out the sites they also link to, and make a note of where you approach them.
Plan Method - You should contact the site owner directly to request a link. Each email should have a personal touch and not be part of a bulk mailing plan. You can explain why you think your website should be added to the relevant website. You have to convince authoritative or niche website owners why you think your website will be a great resource for their website visitors. Remember to include your popular keywords in the description, this will help with relevancy issues.
Aim For One Way Links- Post the Panda, it is clear that the mutual link exchange factor is much weaker for ranking purposes than one-way links. So your whole approach must be to get one-way links from these sites. If you want a way for incoming links, try offering something other than reciprocal links to encourage webmasters to link to your site (for example, by offering an affiliate program).
Write quality content - Search engines place a lot of value on quality content, and if you have relevant and informative content on your website, there's a good chance you'll get better rankings and links. Authoritative sites will link to you if you have good articles related to your niche. Very useful stuff for tourists. For example, an article on the latest drugs for liver cysts will give you links to authoritative sites. Or, if there's a news story that's impacting your industry, you can generate some incoming links by writing about it with a fresh perspective. Content-related ideas include:
Guest blogging for niche sites
Use Anchor Text - When you write a guest post or submit an article, you must use anchor text. And you must include keywords in it. Only then can you get the maximum benefit.
Go social - the latest trend - SEO is turning to social, with search results featuring social networking sites. That's why you have to get links from these sites too. Search engines take social sites very seriously because they have real users engaged in real sharing, which is why you will rank better if your links are shared on social platforms.
Bottom line: Link building is an ongoing process, and you have to be vigilant at all times. Look at your traffic to see if it is redirected from a specific site and if you can link further with them. Make sure to link to different pages of your website, not just the home page. Take note of all the sites you contact for link building, and keep working on it. The most important thing is to make your website content high quality so that relevant and authoritative websites trust you enough to link with you.