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SEO Audit Pricing: How Much Will an SEO Audit Cost in 2022?

If you are a large company with a huge website, you will pay more for an SEO audit than a startup/SME with a smaller website. In addition to the size of your website, the price of your SEO audit depends on many other factors. With the best SEO services you can audit at a reasonable price.

So, how much will your SEO audit cost in 2022 and what factors will it depend on? Here, you will learn more about it. But, before that, let's discuss SEO audit elements, types, and duration.


What is an SEO audit?

This is a comprehensive evaluation of your website from an SEO perspective. This process helps to find solid and weak SEO areas in your website.

SEO audits tend to have the following elements:

  • technical audit

A technical audit evaluates your website in terms of technical SEO. Auditing involves searching for toxic backlinks and duplicate content that lead users to 404 error pages.

  • competitive audit

A competitive audit evaluates your and your competitors' websites. SEO reports display a scorecard or comparison chart that highlights your site's strengths and weaknesses. So, you can enhance your website accordingly to beat the competition.

  • social audit

It surveys your social media presence and shares how many people like, comment on and share your content on Facebook, Twitter, Interest, Twitter and Instagram. A social audit checks your site for share buttons that encourage people to share your site.

  • Content Moderation

Content Audit Evaluate your website content, including service pages and blogs. The exam also focuses on optimizing the title tags, images, and target keywords on each web page.

  • link moderation

Link auditing reviews your site's link profile by checking the quality and quantity of links pointing to your site. For example, if you are a restaurant owner who posts a blog with great recipes, food bloggers may have shared a link to your blog.

What type of SEO audit should you do?

If you want the best results, you should invest in an all-encompassing SEO audit that includes technical, competitive, social, content, and link audits. Looking at every website element can significantly improve your SEO performance.

High search engine rankings can have a huge impact on your brand reputation. When you have a strong website and implement the most effective SEO strategies, you can start ranking high on the SERPs for highly competitive keywords in your industry. A thorough SEO audit can improve your website speed and optimization.

With 75% of users sticking to the first page of the SERPs, you can direct lucrative traffic to your website. Since this traffic includes users from your target audience, it tends to convert by joining your newsletter or purchasing your products.

So what is the impact of more purchases, leads and conversions? Increase revenue for your business. As you earn additional income, you can hire new employees, provide new facilities and launch new products/services. So invest in these results of an all-encompassing SEO audit.

SEO Audit Costs in 2022

The cost of an SEO audit depends on the size and purpose of the website. The typical cost per audit is between $650 and $14,000. Most companies use this standard range when they provide a comprehensive SEO audit report.

What is the duration of an SEO audit?

A proper SEO audit takes an average of 30 to 45 days. Sometimes, you can even complete the process within a week. If you use a free SEO checking tool, you will get results in no time.

The average duration of an SEO audit depends on the size of your website. If your site contains 10 to 20 pages, you may only need a week to review it. If your website has more than 100 pages, your SEO audit may take more than 45 days.


What Determines SEO Audit Pricing?

Since SEO audits can cost anywhere from $650 to $14,000, you may be wondering how much you need to spend on an SEO audit. Various factors related/irrelevant to your company can affect the cost of your SEO audit.

Here are the factors:

  • site size

The size of your website is one of the most important determinants of SEO audit pricing. Sites with more pages take more time to evaluate. So a website with 150 pages will pay more than a website with 100 pages.

Never audit a few pages to save money, as you will only partially understand your SEO strengths and weaknesses. The report may also miss critical errors, such as 404 pages. Many agencies tend to charge a higher price per extra page. Depending on the size of your website, you may need to request a custom quote.

  • Audit content

When browsing the websites of different SEO agencies, you will see that they claim to promote various auditing features. For example, some say their SEO services include link audits, while others prioritize technical audits.

Inclusion of agency services affects SEO audit prices. If an agency offers a junior technical audit, it may charge less than an agency that offers a turnkey technical audit. Review audit content before choosing an agency.

Check to see if they can customize the service to suit your business needs. Top agencies customize all services, from implementing SEO strategies to performing audits for clients in different industries.

Don't just do a partial audit, do a full SEO audit of your website, mainly if your previous audit was more than a year ago, or you want to upgrade your SEO strategy. While these tactics may cost more, they can significantly impact your brand's success.

  • Institution size

The size of the agency also affects SEO audit costs. For example, an agency with 30 team members will charge more for an SEO audit than 500+ team members. Wondering why? Institutions with fewer members are less able to get the job done. They can take on fewer responsibilities, so their value needs to be increased.

And more centralized institutions can manage higher workloads. They have a lot of team members, which helps them charge reasonable prices for their services.

While you can connect with institutions of any size, connecting with more centralized institutions can be beneficial for specific reasons. They tend to be more sophisticated and proficient, ensuring you get detailed and actionable audit reports.

Depending on your budget, you may come across a small SEO agency that can meet your precise requirements and budget. If you run a startup, you should work with a small agency. If you are an SME or established business, you should partner with a more centralized agency that offers the best value.

  • Agency experience

Your business enjoys many benefits when you work with an experienced agency. Your agency's experience affects your SEO audit pricing. Your agency's experience affects your SEO audit pricing. You should always try to work with a team that is constantly updated with the latest technologies and trends. They should understand the criteria and methods for meeting these criteria to provide your business with actionable reports aligned with the most effective SEO reporting.

However, the experience of the agent also affects the price. In most cases, an agent with commendable expertise would charge a higher price for their services, which makes sense because their background would lead to better service and results.

Hire an experienced agency if you want to improve website performance and increase profits. Their experience has little impact on your SEO audit price compared to the size of your website. For example, the agency might increase its price by a few hundred dollars.

  • Turnaround time

You can speed up an SEO audit like any other service, but it will still cost your business. However, expedited service is the best option. If your business isn't suffering from waiting for a detailed SEO report, you don't need to worry about this factor.

So how much does an accelerated SEO audit cost your business? It depends on your website, deadline and agency. If you want a faster review, you'll also have to pay more. For example, an accelerated SEO audit of a site over 150 pages could triple the cost of your audit for a site over 75 pages.

If you want a quick SEO audit, work with a large agency. Together with any team member, they can review your site on time and apply the required changes. They can then tell you about their capabilities and service fees. Some agencies may avoid working with you on your deadline. So please inform them of your deadline as soon as possible to save them time.

  • Audit implementation

Agencies that offer SEO audits tend to offer implementation services. They advise you and then implement changes approved by your team. This saves you time, mostly if you don't have SEO knowledge.

In most cases, the cost of an SEO audit implementation varies widely. The severity and severity of the problem may increase the price of your audit. A 150-page website with a lot of issues might cost more to implement than a 150-page website with a few minor issues.

Hire an established agency with a skilled team to implement the audit quickly. Discuss implementation rates with the agency before contacting the agency for an audit. Your team won't get an exact price, but a rough idea of ​​how much it will cost to implement and whether it's within your budget. A skilled digital marketing professional can quickly update your website. As a result, your website starts working well and attracts maximum visitors and high revenue quickly.

in short

Global businesses invest in SEO audits for a specific reason, namely to improve their SEO and get better results. Without a proper audit, you won't be able to understand where you currently stand in the SEO world and take the right action at the right time. In today's cutthroat online business market, a slight delay can lead to considerable losses.

You can hire in-house SEO experts or work with an agency depending on your business needs and site size. When working with an agency, you should ask if their SEO services include audits.

Search engine optimization services often start with an audit. When you work with a large SEO agency, their dedicated and skilled account managers conduct a detailed audit of your website to create a personalized and data-centric strategy. They include it in your SEO package at no extra cost.

If the agency doesn't offer SEO service audits or charges hidden fees, look for another agency. If some negativity develops before you start working together, you shouldn't move on. We always provide you with comprehensive SEO services at the best price.

The main benefit of SEO services is the continuous upgrade of your website, improving search engine rankings for high-value keywords. Keep in mind that SEO prices can range from $350 to $2000 per month. Audit fees range from $650 to $14,000. So, if you want long-term income, take advantage of SEO services.

Frequently Asked Questions

How long does an SEO audit take?

SEO audits can take anywhere from a week to 10 days. Technical SEO experts analyze and discover weaknesses and SEO opportunities on your website.

Is an SEO Audit Worth It?

No matter how much you pay for an SEO audit, it's definitely a worthwhile investment. It gives you insight into your competition and helps improve your website's performance. In short, the ROI of an SEO audit is much higher.

What is the best SEO audit tool?

These include:

  • – Google Search Console

  • – DeepCrawl

  • – Screaming Frog

  • – SEMRush

  • – Ahrefs

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