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What data is prohibited from being collected by Google Analytics?

You should know that Google Analytics does not allow the collection of personally identifiable information (PII) such as:

  • SKU

  • billing city

  • Purchase quantity

The Google Analytics Terms of Service to which all customers must adhere prohibit the transfer of PII to Google Analytics . PII is information that Google can use to identify an individual, such as an individual's name, billing address, email address, and other details. It is important to know if you are looking for information on what data Google Analytics does not allow to collect.

If you are not proficient in Google Analytics, it is recommended that you hire a professional SEO agency . They take care of your data protection and privacy needs when it comes to SEO of your website.

What do Google's terms say? The Google Analytics Terms of Service refer to the prohibition on sending Personally Identifiable Information (PII). Therefore, before using Google Analytics, everyone who registers must agree to these terms. The main reasons for prohibiting the processing of PII are security and regulatory compliance. Google Analytics wants to avoid data breaches and the disclosure of personal user information. Google Analytics reduces the risk of an attacker learning how a specific person uses a website by limiting the collection of personally identifiable information. The abuser will also not have access to any billing or financial information. privacy The Google Analytics Terms of Service prohibit the collection of personally identifiable data, such as name, email address, or billing information. If you're curious, you should check the website's privacy policy to see what information they collect about you. Assign user IDs and measure across devices While Google Analytics does not allow you to collect personally identifiable information, you can assign IDs (such as customer IDs) to multiple sessions on multiple devices. Before assigning an ID, it's important to understand what data Google Analytics prohibits from collecting. Google Analytics does not track individual users There are always a few things to keep in mind. Although you can configure some user-level properties, you cannot include any personally identifiable information (PII) such as email address, name, or company. Therefore, any marketing or targeting of specific users based on the email address of the tracking data is not an option. Understanding your users and how they interact with your website or product is critical to making data-driven decisions. Because Google Analytics tracks based on device type and browser rather than individual profiles, there may be serious gaps in your reporting capabilities. User data is also often scattered across multiple sources. Centralizing all your user data into one platform greatly expands your reporting capabilities. Google Analytics typically only supports live streaming data, and importing from other sources can be difficult or impossible. This limitation can be overcome by using different tools. How do I stop Google Analytics from collecting information about my activity? If you do not want websites to collect data about your website usage through Google Analytics, and you are not sure what data is prohibited from being collected by Google Analytics, you can do the following:

  • Cookies should be disabled in your browser.

  • Javascript should be disabled in your browser.

  • Use Google's Opt-out browser extension.

  • Use a third-party application such as Disconnect, Ghostery or Do Not Track Me.

The first two options affect your online experience (some features or functionality may not be available). Also, read How much do TikTokers make? When is the best time to post on TikTok? Getting Started with Facebook Touch: A Quick Guide in conclusion Privacy is one of the top concerns for businesses these days. To take care of your business and personal privacy needs, please ensure that you do not enter your information on any untrusted or unverified platforms. Frequently Asked Questions Can Google Analytics track individual users? While many marketers think it's impossible to track individual users in Google Analytics, that's not the case. If your application or website has a login verification system, you can use Google Analytics' user ID tracking feature to track users. How accurate is Google Analytics? In most cases, Google Analytics is a reliable tool that produces accurate results. However, it's not entirely accurate due to some glitches and issues. There are some common mistakes that can make its data inaccurate. However, you can always find simple tips and tricks to get rid of these errors. Does Google Analytics use cookies? Google Analytics uses first-party cookies in Javascript scripts that are added to every page of your website. This enables you to track user behavior on your website, but it relies on third-party cookies from third-party websites to scrape referral data.


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