When is the best time to post on TikTok?
The best time to post on TikTok may vary depending on your audience and content. It's important to know when the best times are for your TikTok posts so your videos reach as many people as possible across the globe.
When TikTok emerged in the social media world, few could have imagined how popular it would become. With over 2 billion downloads worldwide, TikTok is the seventh most popular social media platform in the world. It is a social media app focused on short videos. Many consider it a bite-sized version of YouTube, with videos ranging from 5 seconds to 120 seconds long.
TikTok says they are "the premier destination for short-form mobile video" and their mission is to "inspire creativity and bring joy." Users can access a variety of filters, effects, and music to create engaging videos. TikTok tracks have a high meme power, which has made the app hugely popular. Lil Nas X's riff on "Old Town Road" had about 67 million views on TikTok before the single topped the Billboard Hot 100 for 17 weeks!
TikTok makes it easy for users to discover content. The For You page offers bottomless video streams curated by the TikTok algorithm. The video feed plays the moment the app opens and then quickly engages the viewer. 70% of users spend an hour or more a week on TikTok, and many of them also opt for social media marketing services to make a splash on the platform.
So what is a TikTok account? It helps you log into the app to create and share short videos with effects, music clips and filters. If your videos attract the most attention and engagement, you may one day be eligible for TikTok's creator fund.
Once logged into your TikTok account, you can interact with, like, comment on, and share other users' videos. You can follow other creators to see their posts. Your actions affect the TikTok algorithm and determine what videos pop up on the "Recommended for you" page.
When you post on TikTok at the right time, it goes viral and attracts "likes" from influencers and many followers. There is no perfect time to post on TikTok, even for your account. However, you can target the sweet spot that can give you the most attention.
Read on to learn about the best times to post on TikTok.
When is the best time to post on TikTok?
Unlike the best times to post on Facebook and Instagram, which vary from study to study, there seems to be only one best time to post on TikTok right now. Influencer Marketing Hub analyzed the engagement rate of 100,000 TikTok videos and found that the best times to post on TikTok are 9am on Tuesday, midnight on Thursday and 5am on Friday.
You can consider the average best time to post on TikTok. Here's a breakdown of research that reveals when is the best time to post on TikTok：
Here are some broader general patterns:
People check TikTok multiple times a day.
Users tend to view posts earlier as the week begins
The best times on Tuesday and Saturday are a bit close. So you should take advantage of this.
You might be surprised to learn that there are actually different best times to post on TikTok: What's the worst time to post on TikTok?
According to the study, the worst times to post on TikTok are as follows:
5, 6 and 9 pm every weekday
Friday to Monday 12 am to 4 am,
Anytime after 9am on Tuesday
Best time to post: TikTok vs Instagram
You can find some research and findings on Instagram. Surprisingly, we don't see much temporal overlap on Instagram and TikTok, possibly because of demographic differences between social media platforms.
The largest age group for Instagram is 25 to 34, while TikTok is 10 to 19, reflecting their very different lifestyles. TikTok isn't just for millennials. The only times that overlap are Monday at 6am, Friday at 5am and Sunday at 7am.
Why find the best time to post on TikTok?
In order to reach the most people and become popular on TikTok, you should find the best time to post.
Here are three key reasons to find the best time to post on TikTok:
High organic reach on TikTok
TikTok scores a whopping 118%! Among the most popular social media platforms, Instagram has an organic reach of 9.4%, LinkedIn at 5.3% and Facebook at 2.2%. Their organic coverage may not last long. Therefore, you should take advantage of this high organic reach and build your account credentials.
The first Google page for social media is "For You Page"
The TikTok algorithm curates customized video sections based on the user’s interests based on the videos in those preferences (which are receiving likes, comments, and shares). If you post at the right time, you will attract more likes and shares, and increase your chances of being featured on the For You Page (FYP).
When you post on TikTok at the right time, it maximizes your engagement. Growing engagement can give you a deeper understanding of what your target audience likes most. You should make and publish videos about what your audience is doing in the best times of their lives. Sometimes posting at the right time can also lead you to the right content.
How to find the right time to post on TikTok?
Since every TikTok account is different, you should find the right time to post on the platform.
Here are some ways to do so:
build your character
Building your personas is critical in any social media marketing strategy. Make sure you fully understand the lifestyle of your TikTok audience. This can help you create characters and put yourself in their shoes on a normal day.
You should be aware of their busy hours, stress, boredom, downtime, and social time. For example, if kids are your target audience, they tend to be active on TikTok as soon as they get back from school. If your target audience is corporate professionals, they tend to be around lunchtime or late at night.
It will help you understand the time frame when your target audience is most likely to be active on TikTok. You can then choose a theme for your social media content.
Create a professional account to access analytics
You can create a professional account for free. Visit your TikTok profile, tap the hamburger icon in the upper-right corner of the screen, and select "Privacy & Settings." Then, click "Switch to Professional Account".
After setting up a professional account, you can access analytics by clicking the same hamburger icon, then "Privacy & Settings" and "Analytics." These include the following elements:
Content: The number of views on FYO for each video in the past 7 days, and personal insights for each video.
Followers: Total, Gender, Top Regions, and Holy Grail (peak engagement time)
Overview: Followers, profile views, and video views for the past 6 days or 1 month.
Accessing various analytics on a smartphone isn't perfect for many. Additionally, Desktop Analytics provides you with more useful information, which you can export.
To view analytics data on your desktop, hover over your profile picture in the upper right corner of your device screen and click View Analytics. Then you can see the content on the screen in sepia.
You don't have to click through every video on your device to check individual performance metrics. You can also export all the data into a spreadsheet so you can view them together. The data includes the following elements:
release date and time
average watch time
Traffic Source (FYP or Followers)
The data above can help identify patterns, giving you tips on the best time to post the best content on TikTok.
Learn how to evaluate analytics
If your followers are most active at 7pm, that doesn't mean you need to post a YouTube video on TikTok analytics at 7pm. Irving Video says that although his peak hour is 6 p.m., he posts on TikTok around 1 p.m. so the videos can start gathering engagement and then go viral during peak hours.
Check your other social media platform analytics
Have you recently started using TikTok? You may not have enough data to examine your followers' engagement patterns. Meanwhile, you can check analytics from other social media platforms to see when your followers are most active.
Native analytics may not show you the right time to post, but you can get audience insights and tips. You can also use a social media management platform like Hootsuite to know the best times to post on TikTok.
Consider influencers or competitors in your field
The two TikTok accounts are not the same, but you can get a rough idea of when to post by looking at the accounts that are currently popular among your target audience.
Since such users often identify their primary posting times on TikTok, follow them for a while until you can monitor your analytics.
Tips and tricks to get more engagement on TikTok
Social media marketing is mostly about posting the right content at the right time to reach the most people.
Now that you know when it's time to post on TikTok, let's discuss this and tips for increasing your engagement below:
Focus on creative relevance
In an interview with Agility PR, Grace Hayes talks about "the 'shareable sweet spot,' combining relevancy with something that's never been done before. The internet loves the unexpected."
follow the title method
The headline needs to be engaging to grab the most attention. So what are some good headlines that catch you before you skip it? A good headline should resonate with people and only provide enough information to grab people's attention. However, they should also want to learn more by clicking on the title.
AUfXpKH3HhwRznxTSrWvMJTaAXhT7W3s5i1fgxC5vaES TikTok video title example and template:
why/how _____ even if you _____
Everything you know about _____ is wrong.
The truth about ______
X things about ____ you wish you knew sooner
That's why I don't _________
do something more than dance
Popular dance videos attract more views than other types of videos, and they get fewer comments and shares, according to a SEMRush study. 51% of viral videos featured a person talking and looking at the camera. You should also try this and provide some good expressions as an add-on!
Create a 15-second video
Digital communications expert Dan Slee found that the longest TikTok video is 15.6 seconds long. After watching the top 100 TikTik videos of 2019, he found that the $89 videos were the longest at 20 seconds, while only 2% were the best.
Social media platforms allowed this original video length, from 15 seconds to 1 minute, now it's 3 minutes. However, TikTok live is an exception.
share positive things
Post your sad story on Facebook or any other platform, but don't post it on TikTok. According to the same SEMRush study, 58 percent of viral videos were happy and funny, 24 percent were pleasantly surprised, 9 percent were angry, 4 percent were sad, 3 percent were fearful, and less than 1 percent were embarrassed.
Humor is always trending on TikTok. Although humor is not a genre, as you can add it to any category or industry, mostly with the relevance specified in the first point.
follow a rhythm or format
When you post more videos, you tend to appear more on other people's FYPs. However, it may not happen all the time. TikTok recommends that users post between 1 and 4 times a day, and don’t post if they don’t.
You should follow a rhythm or format and genre that people like and can create variation. Post them when you have content that will move people.
Stay informed about the latest trends and challenges
Going against the trend when posting on TikTok doesn’t work. Add viral voices, take part in trending challenges, do duets, and make sure you stay updated with all the latest trends.
TikTok is a platform for finding unlimited video leads, and it might just direct viewers to your videos. Add relevant hashtags to your posts to make you popular on the platform.
Don't try too hard
TikTok is a platform for spreading humor and joy. If you put too much effort into making a video, your efforts may not bring the expected results.
So don't stress, be yourself and enjoy funny videos. If you make funny videos, you can easily connect with many audiences.
Since TikTok has over 1 billion users who make and post most of the fun videos, there are a few things you need to do to stand out from the crowd. Posting at the best time will always help you grow. Make sure you post your videos at 9am on Tuesday, midnight on Thursday and 5am on Friday.
You should find the best time to post on TikTok to take advantage of high organic reach, appear on FYP, get fresh content ideas, and get to know your followers. Use analytics, audience personas, and engagement metrics on other social media platforms to determine the perfect time to post.
Create interesting, creative and relevant posts. Speak to the camera, be yourself, add catchy headlines, follow the latest trends and post at the right time to make a big splash on TikTok. all the best!
Frequently Asked Questions
Does it matter when you post on TikTok?
Posting time on TikTok is more important than other social media platforms. The timing of your posts largely determines how many people watch your content in the "For You" section.
How to enter the TikTik For You page?
Here are six tips:
1. Use the right labels
2. Make shorter videos
3. Write interesting subtitles
4. Make high-quality videos
5. Share new content when your audience is most active
6. Add pop music to your video
How to get Unshadowbanned on TikTok?
Immediately remove content on TikTok that violates the Community Guidelines
, waiting two weeks for the shadow ban to be lifted.
Refresh your device from time to time to see if the ban has been lifted