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SEO Tips - Cross-Linking Guide

Cross-Linking - A strategy that can come in handy to get high search engine rankings by leveraging the multiple domains you own. Search engines value these links because they come from relevant sites with relevant content - and you stand a chance of getting better rankings.

How does this work -

The most common cross-linking strategies are footer/sidebar linking and in-content deep linking. This does work for search engines if you have links to pages (with your keywords) from other domains. This means that the key here is to cross-link these sites with relevant and relevant content and the use of keywords. This will allow you to rank higher for relevant keywords and benefit all your domains.

Correct way of cross-linking-

Cross-linking can give you coveted inbound links from related websites. However, if you have multiple domains, then make sure you do things the right way to get the most out of it.

Unique Content - Similar to the algorithmic tweaks Google publishes Panda and other search engines, links must come from premium content. Therefore, you must ensure that each of your websites has unique and original content. Only then can the two domains look different -- (and to the user!). If a visitor guesses that both of your domains are from the same origin, they won't explore further.

Similar themes - the content must be different, but the site's theme is different! Otherwise, how would these sites relate and relate to each other. For example, you can have one spa website and another one for spa massage and facials. In this way, you will promote better link quality through cross-linking - because these sites now complement each other.

User Experience - Enhance it. That's what you're here for. Link your unique content domains for users so they can learn more than they come. Human visitors are your focus, not CIRCV. You must give your visitors the option to visit other websites that are useful to them. Do it for the user and the engine will soon follow.

Anchor text for cross-linking - You must link your domain with keyword-rich anchor text. This is good for both users and search engines. People use anchor text to see where they are going next and what the next site is. For search engines, keyword-rich anchor text in cross-links will attract them more. Spiders also get sharp images with these anchor texts.

Make it look natural - visitors are not fools. He will notice the link added at the top of the article, just to push the content. Therefore, you must place your links where they are a natural fit for your website. This simple and obvious fit will make it easier for users to continue to other sites.


But here's the catch, you need to make sure your domain is separate in the eyes of search engines. You must work to reduce connections between sites. The process of doing this starts with understanding how search engines arrive at the affiliation between two sites.

Here are the key pointers:

IP Address – This is a basic and correct table signal that creates affiliation. Therefore, to ensure that the engine keeps your domains separate, you must have each domain you plan to link on its own unique C-Block or C-Class IP. When each domain name is hosted by a separate hosting service, search engines don't associate them. Domains can also be registered to different people if possible.

Link Affiliation - If you create sites just to cross-link them together, the engine will surely smell the same and you may be punished by the engine as well. The "link ring" is suspicious to both the engine and the user. Make sure you are not using a single keyword to provide link forms and links to your domain. For example, if you consistently link to your spa-massage-facial site using "dermabrasion" as a keyword and link to your spa site using "aromatherapy", the engine will know that your site is affiliated. If all your sites are cross-linked with no other links to other/external sites, you will be penalized by the engine.

Don't spam - even on your own website. Don't link between every page, and secondly keep the number of links between sites to a minimum.


If you have related sites, cross-linking is very beneficial to you. Not only will this lead to a better user experience, but there will also be a chance to rank better in search engines. Stick to quality and relevant content - stay away from over-linking and you'll be fine.

Related Services

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Frequently Asked Questions

What are cross-links in a website?

There are various ways to refer to "crosslinking" when discussing websites. Cross-linking is most commonly used to describe the practice of creating links between two different websites. However, cross-linking also occurs when two pages on the same website are linked together so that one page displays a link to the other.

What is cross-linking in e-commerce?

Cross-linking is the term used to describe the process of connecting two websites. Whether or not they are controlled by the same person, cross-linking is one of the processes used to build the internet. This enables users to refer to websites with material that is more interesting to them or similar to what they are currently viewing.

Do backlinks help SEO?

Backlinks are crucial for SEO because they show Google that other sites value your content enough to link to it in their own articles. Search engines assume that a website has valuable material and ranks high in the SERPs because it gets more backlinks.

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