If, like all digital marketers, you're interested in data and analytics, you'll love insights. Who your audience is, where they're from, and what device they're using are all things to consider. You'll also be interested in detailed site analytics, such as how users traverse your site, which pages drive the most traffic, top-level referring domains, and how visitors find your site.

In addition to the industry's main tool -- Google Analytics -- there are tons of free apps that can help you figure out how you're doing. We've put together a list of free website scoring tools for you below:

Hubspot Website Scorer

Hubspot's original website scorer debuted in 2006, evaluating over 4 million websites. In 2011, Hubspot developed a new marketing grader, acknowledging that marketing has become more difficult since 2006.

This marketing scorer summarizes your website's performance on a scale from 1 to 100. It also provides a quick review of five important areas: blogging, social networking, SEO, lead generation, and mobile. After that, you will receive direct optimization suggestions in each area.

HubSpot Website Grader is user-friendly and provides quick results, perfect for beginners. This instrument is perfect for beginners. If your pages have the same keywords but target completely different terms, the HubSpot crawler may not be able to provide accurate information. But you can always change something like that after seeing the final report to make sure HubSpot crawls the correct pages.

To get a perfect reading, you may need to adjust the results page once or twice. Still, HubSpot Website Grader is a great website review tool.

Woorank

Woorank provides a lot of data about your website. It starts with an overall scale of 1 to 100 and then goes into detail on SEO, mobile, usability and technology.

The tool includes a checklist outlining what you should do to improve each important category. It also indicates the difficulty of each option.

Unlike other marketing evaluators, Nibble goes beyond awareness and technical aspects to provide a more complete picture. It provides some insights into content and marketing by keywords. Wordstream Google Ads

In the world of marketing scorers, Wordstream's Google Ads Performance Scorer is unique. If other similar programs have checked your website, this program will check your AdWords account and analyze its performance.

The Google Ads Performance Scorer examines ten key aspects of your PPC campaigns, including wasted spend, Quality Score, impression share, CTR, ad optimization, and landing page optimization. As with other similar programs, you'll get tips on how and where to improve.

All you have to do now is join the Google Ads account you already use. You don't have to worry about security because it's completely safe. W3c validator

While it doesn't offer much marketing advice, this website grader checks that everything is working from a technical standpoint. It does a full site audit and shows errors and lines of code that need updating.

If you're wondering how this tool is different from the others we've discussed, keep in mind that organic algorithms favor sites that follow current HTML standards. Netpeak Spider

Netpeak Spider is an SEO crawler that can be used to perform regular SEO audits, quickly troubleshoot, analyze systems, and parse websites. It is a desktop application that runs on the Windows operating system.

How to make the most of it

Create a free Netpeak account, then download and install Netpeak Spider on your PC or laptop. To open the software, click the Netpeak spider icon on the desktop after installation.

After opening the program, you must enter the URL you want to learn in the "Add URL" field. Within a few minutes, the crawlers will start collecting URLs and asking questions. The Reaction Engine

As part of the free report, React Engine evaluates your website's URI against specific phrases. You'll get an overview of your content from here, including your site's ranking and the number of pages indexed by major search engines.