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What systems can Google Analytics report data from using the tracking code?

Google Analytics can use tracking codes to report data from e-commerce platforms, online point-of-sale systems, and mobile applications.

Google Analytics is used to track website performance and gather visitor insights. Organizations use it to identify major sources of traffic and measure the success of marketing strategies and campaigns. With tracking codes, what systems can Google Analytics report data from, is this a common question from users?

I have answered this question in this post.

Ever heard of the Google Analytics Tracking Code?


Here's how it works:

Tracking scores are JavaScript code embedded on website pages. When the user sees a page, the code uses a Javascript file as a reference. It tracks Google Analytics activity.

The question is, with tracking codes, what systems can Google Analytics report data from?

Google Analytics cannot collect statistics on systems that are not connected to the Internet. This is because it requires an online connection to perform any function. However, it collects all information through HTTP requests for first-party cookies, user and browser/system information. This is why solutions such as mobile apps, e-commerce platforms, and online point-of-sale systems enable tracking codes to report and record all activity.

Once all the data is collected, it is transferred to Analytics' servers, which process all the information to present the results in reports.

Also, read

Frequently Asked Questions

What can the Google Analytics tracking code track?

The Google Analytics Tracking Code is a special identifier that allows Google Analytics to collect all data when it is inserted into a website. This data includes the time people spend on the page, the search terms they use and how they get to the site.

Where is the tracking code for Google Analytics?

According to the instructions, you can find the tracking code after opening the head tag of the website. <head> is the tag you will find. However, the code location may vary from site to site

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